Aditya Birla

Aaditya Birla

Aditya Birla Money came up with an Online Personal Finance Management Solution. We initially received a small volume for this campaign approx. 1 million. The client wanted to target salaried or self employed individuals interested in signing up for their 30 days Trial membership of money management.

The target segment was:

  • Males with age 25 year or above
  • From Metro Cities Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata
  • Who are having Income of more than 3 Lacs per annum.
The client's expectations were:
  • Minimum 6% of Opens across EDM Mailers
  • Minimum 0.8% of Click Through Rates

We went beyond client's expectations and delivered the campaign so well, that for a period of 6 months, month on month, they provided us a volume of 10 million EDM shoots. Since we keep on getting new subscribers everyday and the new email lists are put to use almost immediately. This increases our performance on day to day basis changing clients experience overall and generates business for both of us.

Statistics:

  • Campaign Type: Cost per Send
  • Target Audiences: Males with age 25 year or above
  • Emails Sent: 40 Million:
  • Clicks: 4,80,000
  • CTR: 1.2%