Cadbury is one of the world's largest chocolatier,biscuit baker & candy maker. Every year in festive season, Cadbury comes up with a new concept. In 2010, they came with the idea of making an app.
Cadbury owns a large share of market and to target their audience they trusted Phoenix for promoting their idea on Facebook. With our promotions and campaigning, We were able to deliver 23,516 clicks in just 6 days. Of which, the client got a whopping 17,917 (76.19%) connected to their app.
Client was extremely satisfied with our performance in this social media campaign and awarded us the launch of their YouTube video ad during Diwali festive season.