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Email marketing is the promotion of a brand’s products, services, or just a way to connect to the audience through email.

n performance marketing, you determine the action, and then pay when that action is accomplished – be it a sale, lead, or click.

SMS Marketing, famously known as Text Marketing, is a strategy used by businesses and brands to send special offers

Depending on functionality, it’s possible to include and exclude features that may be common across apps of that category.

A good video ad server comes with a user-friendly interface, which allows the users to handle their promotional material conveniently.

Affiliate tracking has become the need of the hour in order to manage and reward or compensate the participants or the affiliate