Video Marketing

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Video marketing

If a photo is worth a thousand words, imagine how valuable a video is? This forms the basis of video marketing, a forward-facing marketing strategy.

Video marketing is basically using videos to market or promote a brand’s or business’s offering via digital channels. In other words, it can be used for everything ranging from building customer rapport to promoting brands and services.

Brands use videos as a medium to share how-to’s, customer testimonials, live-stream events, and deliver viral content.

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Why is video marketing important?

There is no secret why. Video content is probably the easiest one to consume.

Including a video on your landing page can increase conversion by 80%! Conveying the correct emotions via your video is a powerful selling tool. A video with a compelling presenter can persuade a visitor to convert into a lead or even a paying customer.

Combining videos with your email marketing campaign is a useful idea. Did you know including a video in your email can lead to a 200-300% increase in click-through rate? Yes, you read it right!

Search engines too love videos as they are highly engaging. It’s no surprise why YouTube is the second largest search engine behind Google. If you put up your video on various digital platforms, you have a higher probability of being discovered by the search engine and, consequently, by the users.

90% of the buyers say that product description videos help them while making a purchase decision. The more video content you put up on your website and social media, the more foundation of trust you will build.

  • Our team of experts will work through the entire production process ranging from concept to storyboarding to filming to editing. The video marketing strategies are used by companies to generate leads, strengthen bonds with leads, and convert them into paying customers.

  • The customers will be targeted based on their geographic location, age, gender, and interests.

  • Don’t worry about tracking the progress of your video marketing campaign. We will give you a complete analytics report on how your video marketing campaign performed.

45% of marketers use video marketing strategies to boost sales. Do you wish to join them? Reach out to us at

info@phoenixsoftwares.in

and let us handle your video marketing campaign effectively and professionally.